About Us

We specialise in technical sportswear and apparel, primarily for the cycle industry, but our ideas and ideals stretch a little further than that.

We have designed our club cut jerseys to be durable and comfortable. All our jerseys are made with COOLMAX® fabric for breathability and superior wicking, unless otherwise stated.

• Men’s jerseys all have three rear pockets
• The artwork is printed using dye sublimation printing, which does not interfere with fabric performance. We use the best inks and highest available printer resolutions to insure a non-fading, clear set of images. Resistant to washing and heat our designs should last for many years to come after many hard rides
• All jerseys come with YKK zippers, 3/4 or full depending upon the design and silicon gripper around the whole hem to stop that jersey irritatingly going on its own ride up your back!

We are a young and lively company that started in May 2009 as HBB from one mans efforts to supply top quality cycling gear to the cycle club he rode for. Up until then it had always been difficult to get customised club cycling gear at reasonable prices with reasonable lead times and above all, decent customer service… We’ve changed that!

What the people say about HBB:

“I just wanted to say thank you for the excellent service on my recent order, it arrived really quickly, thats fab.” Jules Warner – Just another happy customer

“The Half Baked Brand have been able to supply us with some great gear, the quality is amazing, not just the construction of the tops, but the colours are really strong too“ Nick Evans, Chairman, Beers Gears and Engineers CC

“Just what we wanted” Honiton Cycling Club

“Very good customer service. You made a mistake, apologised, gave an honest explanation and offered an alternative. Also used e-mail to contact me instantly, which is what it’s there for. If only all businesses could do the same!” Steve S, online customer

“Its great to see a new company trying to do something different and this fits in very well with our own philosophy of not accepting the mundane and taking a risk for the benefit of our customers.

We have been stocking the HBB jerseys for over a year and they have always got a very positive reaction from our customers base. We are also in talks with HBB to produce our own bespoke designs and this is a great measure of the confidence we have in them to produce a quality product.” Steve B, Owner, Six Cycles

Being based in Devon we thought what better way to launch a new business venture than a jersey based on the ‘Devon Flag’ which as we hoped has been received incredibly well, it currently sells across Devon with many of our other designs.

We’re always glad to hear from our customers, ideas, quotes and sharing cycling experiences, drop us a line via our Contact Us page or post on the Blog.

Above all, enjoy your cycling, remain free, unique and independent.

All the best

James – Owner/Director of HBB